Sales and Marketing

We know that what your brand needs is to move. And not only from one place to another but also in the hearts of consumers. That’s why we have a Sales and Marketing Team to drive your brand in this competitive market.
Colomer & Suarez has been passionately involved as a consumer goods distribution company, specializing in dry and refrigerated foods, personal care, and household goods. How? By providing each of our clients with tailor-made programs that are adapted to their needs, achieving a unique integration between sales and marketing strategies.

In short: We build and establish powerful brands in a made-to-measure way.

From brand management to trade marketing and category management, we make sure we do everything we can to ensure your products sell to their full potential. Eighty years of experience in the industry have given us the knowledge and connections your brand needs to grow in Puerto Rico.

Increasing your market awareness and penetration as well as monitoring the relationship with the consumer are just some of the services we offer. Our main objective is to help you dominate the Puerto Rican market through a wide range of services customized to your needs. Some of these include:

Brand Managers and Trade Marketing

This vital aspect of our business combines consumer, category, and trade-level marketing capabilities, all while partnering with suppliers to ensure constant communication and alignment on brand strategies and growth plans.

Our Brand Managers continually monitor the needs of our customers and consumers, as well as yours, to make the necessary adjustments in an ever-changing Puerto Rican market.

The Trade Marketing team carefully plans and coordinates commercial and promotional activities aimed at closing the sale through the various stages of the path-to-purchase in the different distribution channels.

  • Product education and information
  • Carefully generated displays
  • POP material
  • In-store sampling

Our Category Manager is a key part of our customers and suppliers. Together with their team, they are responsible for managing the product assortment within the category and optimizing the space allocated to each brand to maximize the presentation and arrangement of the products in the sales space, thus achieving greater visibility to drive sales.

  • Category definition strategies – to maximize Sales & Profits
  • Crafting an efficient marketing mix for your brand or product
  • Implementing promotional plans

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Let us know what we can do for you. We would love to hear from you.
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